This is a THREE-PART question 1. DEFINE buying motive (for 2…
This is a THREE-PART question 1. DEFINE buying motive (for 2 points) 2. LIST the TWO (2) buyer needs that create rational buying motives (for 1 more point each, up to 2 points) 3. LIST the THREE (3) buyer needs that lead to emotional buying motives (for 1 more point each, up to a total of 3 points)