There are two radio stations being compared. Both broadcast…
There are two radio stations being compared. Both broadcast to a city that has a targeted population of 400,000. Station A reaches 50,000, station B reaches 60,000. a. What are the GRPs of a buy on station A if you get a frequency of 3 on that station? GRPs = _______ b. What are the GRPs of a buy on station B if you get a frequency of 2 on that station? GRPs = _______ c. Without knowing the cost of either choice, would you buy Station A or Station B, and why? Enter the correct letter (eg. A or B) in the answer box. Answer = _______ . Why? _______ . d. If 10,000 of those people listen to station A AND B, what is the unduplicated reach of running one ad on both stations? (remember to state your answer correctly) Reach = _______ .