Little Caesars is famous for its advertising catchphrase “Pi…

Little Caesars is famous for its advertising catchphrase “Pizza! Pizza!”, which was introduced in 1979. The phrase refers to two pizzas being offered for the comparable price of a single pizza from competitors.  This is an example of  _____________________________________ .

Cherise just started looking into options for college, but t…

Cherise just started looking into options for college, but the choices were overwhelming.  So she turned to her older siblings and cousins to get their opinions on schools to consider.  This is an example of which characteristic affecting consumer behavior?