Adrian went to Best Buy to purchase a new flat screen TV.   …

Adrian went to Best Buy to purchase a new flat screen TV.   Though, he needed help from the sales team because there were so many options and it was hard to tell the difference between them.  Also, it was going to be an expensive purchase for him.  Which type of buying decision behavior does this represent?

Tiffany & Co. is an American luxury jewelry and specialty re…

Tiffany & Co. is an American luxury jewelry and specialty retailer headquartered in New York City.  They use sophistication to sell jewelry, sterling silver, china, crystal, stationery, fragrances, water bottles, watches, personal accessories, and leather goods.  This is an example of which characteristic affecting consumer behavior?