A craft beer brand analyzes thousands of Instagram posts and online reviews. They examine which brands are frequently mentioned together and which descriptive words (e.g., “hoppy,” “smooth,” “bold,” “light”) co-occur with each brand. They then generate a perceptual map based on these co-mentions rather than survey responses. Which mapping approach does this most closely resemble?

A plant-based protein brand partners decides they want to communicate “discipline, endurance, and credibility in performance nutrition” and decides to use that lens in determining their celebrity strategy. This reflects which step in celebrity selection?

A global airline is deciding between: Creating a fully owned animated global character who represents hospitality and reliabilityOR Signing a famous travel vlogger with 25 million followers. Which argument most strongly supports creating and owning the character rather than hiring the celebrity?

In your own words, describe how soap works with water to clean up grease and grime.  Make sure to use information about the IMFs as well as characteristics of the soap molecules themselves in your response.

Which ONE of the following will be soluble in water? Choices: Carbon dioxide, CO2 Ethane, C2H6 Phosphorus trifluoride, PF3 Chlorine, Cl2

In a chemical equation, all of the atoms, molecules, and compounds to the RIGHT of the arrow are called _______________________.

Water can absorb a lot of energy without raising its temperature by many degrees.  For this reason, we say that it has a high (2 words) ____________________________.

When water freezes, how many sides do the crystals have that form?

Water sticks to itself because of a specialized dipole-dipole attraction due to its polarity and the elements that make it up.  The attraction between the partially positive Hydrogens on one molecule with the partially negative oxygens on another molecule is called (2 words) __________________________________.

When more energy is released in a chemical reaction than is required, we say that reaction is ______________________.