Which set of ‘Ps’ in the 7 Ps Marketing Mix is primarily focused on services rather than tangible goods?

What is the primary purpose of conducting market research for an entrepreneur?

A hospital is struggling with the spread of MRSA. One manager suggests improving handwashing protocols and deep cleaning routines. A startup founder, however, proposes installing a new type of white light system that continuously kills bacteria. The founder’s proposal best exemplifies which problem-solving approach?

 In the context of the Build-Measure-Learn loop, what is a ‘pivot’?

What is a key difference between entrepreneurial marketing and traditional marketing?

A startup creating a mobile game for retirees notices through its metrics that while sign-ups are high, users abandon the app after two days. The feedback suggests the gameplay is too complex. Which of the following actions is the best example of a ‘customer segment pivot’?

An entrepreneur observes that her team is constantly missing deadlines. Her initial thought is ‘we need project management software.’ However, she first decides to interview each team member and discovers the root issue is a lack of clear communication about priorities from leadership. By doing this, she is properly executing which stage of the Creative Problem-Solving process?

How does the ‘Innovative Thinker’ approach to problem-solving differ from the ‘Adaptive Thinker’ approach?

A startup’s team realizes their customer onboarding process is causing many new users to abandon the app. To begin solving this, the product manager insists that the entire development team spend a day watching recordings of real users struggling with the sign-up flow. This practice directly reflects which specific Lean principle?

What is the central promise of the Lean methodology, which originated with Toyota and is now applied to startups?