As a general rule, the larger your audience, the more formal your speech presentation should be.

Employers are looking for college graduates who can communicate effectively with people of different cultural backgrounds.

An audience’s response to a message is invariably colored by its perception of the speaker.

According to your textbook, the following is an example of which type of audience-analysis question? “Explain why you believe that capital punishment is moral or immoral.”

As explained in your textbook,_____________ audience analysis usually builds on demographic audience analysis.

Audiences find well-organized speakers to be more credible than poorly organized speakers.

If you were constructing an audience-analysis questionnaire and wanted to learn why some of your listeners had not signed organ donor cards, which of the following would be the best kind of question to ask?

When you listen to the campaign speech of a political candidate for the purpose of accepting or rejecting the speaker’s message, you are engaged in critical listening.

When you construct an audience-analysis questionnaire, scale questions give respondents the maximum leeway in responding.

As your textbook explains, visualization involves creating a mental picture of yourself succeeding at your speech.