In class we discussed the _________ Index created by the Eco…

In class we discussed the _________ Index created by the Economist to compare currency value and a universally sold product. In our example we observed the index showing the Argentina Peso overvalued by 48%! What universally sold product is the index named after? 

During Chapter 12 lectures, we explored different strategies…

During Chapter 12 lectures, we explored different strategies firms use when going global. The ______________ Strategy focuses on increasing profitability by customizing the firm’s good or services so that they provide a good match to tastes & preferences in different national markets. For example, a company that produces large pick-up trucks for North America customers AND fuel efficient cars for European customers.