The chapter describes an experiment in which editing student…

The chapter describes an experiment in which editing students did all of the following, EXCEPT: A. Read a document and predicted problems a reader might have. B. Read a think-aloud transcript of a reader struggling with a document. C. Diagnose the reader’s problems from the transcript. D. Note differences between the predicted and actual problems the reader had. E. Interview the reader to learn more about his/her difficulties with the document. F. Repeat the steps in the experiment multiple times with the same document but different readers

One of the dangers of placing too much emphasis on the audie…

One of the dangers of placing too much emphasis on the audience’s education level is the tendency to assume expertise in one area because of expertise in another area (e.g., assuming that a history professor is competent in math just because she is a professor with a PhD). This tendency is known as the …