For market segments to be beneficial for companies, they must be measurable.

Which of the following types of differentiation is used to gain competitive advantage through the way a firm designs its distribution coverage, expertise, and performance?

________ is a discomfort caused by postpurchase conflict.  

The 4Ps model has been challenged because it omits or underemphasizes important activities such as services. It’s also been criticized for taking a seller’s, rather than a buyer’s, viewpoint. The more recent 4As framework complements the traditional model and includes ________.

Technology is a way of life for ________, the largest generational group.

Both market penetration strategies and market development strategies primarily involve ________.

Which of the following best describes the value chain of a company?

_______ refers to the portion of the customer’s purchase that a company gets in its product categories.  

In the marketing mix, product includes the goods and services the company offers to the target market, while promotion includes advertising.

The societal marketing concept holds that ________.