People, organizations, places, physical products, and ideas are considered ____________________________________ .

McDonalds learned from numerous surveys that customers wanted their food fresh, fast, and hot.  However, their styrofoam containers were really bad for the environment.  So they changed their packaging to use recycled cardboard, which gave customers what they wanted in a way that was good for society.   This is an example of which marketing management orientation?

Ann Taylor is an American retailer founded in 1954.  This chain of clothing stores offers classic styled suits, separates, dresses, shoes and accessories for affluent career women. What market segment are they appealing to?

Ever since Demarko started at FIU, he felt that it was the perfect choice for him.  He loved it so much, he wore many FIU shirts to show support of his Golden Panthers.  This is an example of which characteristic affecting consumer behavior?

Wanting to belong and receive affection are examples of _______________________ .

Data you collect with your own surveys would be considered _________________________________.

When consumers are not buying enough of a company’s products, they must launch a large promotional effort.  This is an example of the _______________________________________ .

Kevin’s family told him repeatedly that if he didn’t go to college, he would never be successful in life.  Therefore, Kevin thought that getting a college degree was his only option in life.  This is an example of which characteristic affecting consumer behavior?

A car would be considered a ____________________ .

Due to COVID-19, many Americans either lost their jobs permanently or were furloughed (temporary lay-off).  As a result, most retail sales dropped off dramatically.  To entice shoppers back to their stores, retailers offered many sales with 50 – 75% off (better than typical Black Friday deals.)  This is an example of which micro- or macro-environmental factor?