Habiba takes the subway to work every day and usually spends her time reading the different ads posted in the subway car. Which type of advertising does this refer to?

McDonald’s wraps an entire city bus shelter in red and adds a large golden arch on top, making the whole shelter look like a giant Happy Meal box. This execution is an example of using street furniture as part of an out-of-home advertising campaign.

An ad impression represents:  

Which statement describes how the Internet differs from traditional media?

Digital media are best defined as:

Which of the following is NOT listed as a benefit of social media over traditional media in the slides?

User-generated content is any published content that is created by social media users, not a company.

On the Internet, cookies indicate which advertisers are included as third-party ads.

On the Internet, cookies indicate which advertisers are included as third-party ads.

 Advertisers can buy specific keywords that bring up their ads when a user’s search request contains these words.