A company runs two ads for the same product. One features…

A company runs two ads for the same product. One features detailed information and evidence about product quality. The other relies on a celebrity endorsement and upbeat music. According to the Elaboration Likelihood Model, these ads rely on which persuasion routes?

A company runs two ads for the same product. One features…

A company runs two ads for the same product. One features detailed information and evidence about product quality. The other relies on a celebrity endorsement and upbeat music. According to the Elaboration Likelihood Model, these ads rely on which persuasion routes?