“Flat Fee” billing is most often used by transactional attorneys.

What strategy is not used to create pathos?

An appeal to pathos is invalid when it is used to confuse an issue.

When analyzing your audience some appropriate questions you can ask include:

A powerful tool to move your audience is to use photos or images.

Kairos concerns all of the following except?

Writing Arguments suggests that writers avoid using the word prove, stating that the best one can hope for is to…

Aristotle’s concept of the enthymeme focuses on the writer’s need to create what we now call “audience-based reasons.” These are…

Aristotle showed how successful enthymemes root the speaker’s argument in assumptions, beliefs, and values held by the audience.  Listeners or readers must have in mind an assumption, belief, or value that lets them supply the missing premise.  If the audience is unwilling to supply the missing premise, then the argument ___________. 

Writing Arguments suggests that real-world arguments must be grounded in…