Frito-Lay dominates the snack food business,  with half of a…

Frito-Lay dominates the snack food business,  with half of all salty snack items.  Competitors say that Frito-Lay has secured its dominant position with shelf-space rentals in retail stores,  paying as much as $40,000 annually to secure prime shelf space in grocery and convenience stores.  “Frito can afford it, ” says a regional rep for a competing company,  “we can’t”. A.   Explain what type of market structure firms in the salty snack foods market operate under.  Why do you say that? B.  What are the costs faced by firms in salty snacks?  Please label whether these costs are fixed or variable,  implicit or explicit. C.   Why is there so much advertising in the salty snacks industry? Does advertise promote efficiency or inefficiency?  Explain

Frito-Lay dominates the snack food business,  with half of a…

Frito-Lay dominates the snack food business,  with half of all salty snack items.  Competitors say that Frito-Lay has secured its dominant position with shelf-space rentals in retail stores,  paying as much as $40,000 annually to secure prime shelf space in grocery and convenience stores.  “Frito can afford it, ” says a regional rep for a competing company,  “we can’t”. A.   Explain what type of market structure firms in the salty snack foods market operate under.  Why do you say that? B.  What are the costs faced by firms in salty snacks?  Please label whether these costs are fixed or variable,  implicit or explicit. C.   Why is there so much advertising in the salty snacks industry? Does advertise promote efficiency or inefficiency?  Explain

  Total Output Price Total Revenue Marginal Revenue Avera…

  Total Output Price Total Revenue Marginal Revenue Average Total Cost Marginal Cost 1 $ 100 $ 100.00 $ 30 2 90 63.00 26 3 80 52.67 32 4 70 49.50 40 5 60 49.60 50 6 50 50.00 52 7 40 52.29 66 8 30 55.75 80 9 20 60.67 100 10 10 67.60 130   Refer to the data above for a nondiscriminating monopolist.  a)  List TR and MR (fill in the table) for each level of output (Q) b)   What level of output should the monopolist produce?  Using the profit-maximizing rule for the firm to explain. c)  Is this monopolist earning profit?  Do all monopoly’s make a profit?  Why or why not?