Which of the following is a disadvantage of using Yellow Pages as an advertising medium?

Which of the following is an example of a gap between management perception and the service-quality specifications?

Which of the following retailer practices involves buying more units than needed of a product under a sales promotion in a region where the manufacturer offers a promotion deal and shipping the surplus to their stores in non-deal regions?

Armac Ltd. is a sluice-box manufacturer based in China. A sluice-box is used for gold prospecting. Armac is interested in selling a few of its machines to an American mining company, but it wants 95 percent of the machines’ price in gold and the rest in ores recovered by using the machines. This is an example of a ________.

In a retailer cooperative, ________.

A manufacturer wants to achieve rapid market penetration through a low-price policy. However, the manufacturer’s dealers prefer to work with high margins and pursue short-run profitability. The major reason for this conflict is ________.

In addition to its store brands and nationally well-known brands of detergents, Reynold’s also carries much cheaper varieties of detergents that are not advertised and have little-known names. They are often manufactured from lower-quality ingredients and save on packaging and advertising costs. These are known as ________.

BMW’s “The ultimate driving machine,” American Express’ “Don’t leave home without it,” New York Times’ “All the news that’s fit to print,” and AT&T’s “Reach out and touch someone” are all examples of brand ________.

As Ben manages communications for his company’s watch brand, which has reached the decline stage in the product life cycle, which of the following marketing communications mix tools is he most likely to continue?

Which of the following companies used the slogan, “The Power to Know ®” to connect with C-level executives in the largest companies?