Part-time paid employees who work exclusively for the company are a part of the ________ sales force.

When BMW first made its strong competitive push into the US market in the early 1980s, it positioned the brand as the only automobile that offered both luxury (competing with Cadillac) and performance (competing with the Corvette), which is known as ________ because it uses points-of-difference and points-of-parity across categories.

An intensive distribution strategy serves well for ________.

Which of the following is true for direct product profitability?

Use of Power (Scenario) Broomer manufactures fashion apparel for women, men, and children. Its products are in high demand and apparel stores are more than willing to carry and sell Broomer’s garments. The company recently introduced a new clothing line named “Inducer,” targeted at youth. However, the new line is not well received by the market, and sales fail to take off even three months after its launch. Broomer threatens to withdraw all its other products from the retailers’ stores if they are unwilling to push products from the “Inducer” line. This is an example of ________ power.

The approach to cost reduction that studies whether components can be redesigned or standardized or made by cheaper methods of production without adversely impacting product performance is termed as ________.

With respect to the “six brand building blocks,” brand ________ describes the extrinsic properties of the product or service, including the ways in which the brand attempts to meet customers’ psychological or social needs.

Which of the following is one of Hofstede’s four cultural dimensions that differentiate countries?

Epic Inc., a firm that produces chairs for offices, uses comparative advertising to inform consumers that its products offer the same features and quality as the competitor’s. This is an example of a(n) ________ attack.

________ theory teaches marketers that they can build demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.