Rockler-Gladen (2007) identified ten tips for college studen…

Rockler-Gladen (2007) identified ten tips for college students to help them live “green” on college campuses. These include carrying a reusable water bottle, buying recycled products, and using compact fluorescent light bulbs in their homes and dorms. At which level of the socio-ecological model would these occur? 

A beverage company launches the same sparkling water in twen…

A beverage company launches the same sparkling water in twenty countries but adjusts the story behind the product in each market. In Japan, the message focuses on purity. In Brazil, it highlights an active lifestyle. The product does not change. What approach is the company using?