Companies that offer mass-marketed goods and services are more likely to achieve monopoly position with their customers compared to those companies that manufacture luxury products.

A skimming pricing strategy is ineffective in marketing higher-end goods.

Penetration pricing is likely to be utilized when demand for a good or service is highly inelastic.

Tide laundry detergent commands an extremely high market share. Purchasers of the product are extremely less sensitive to price changes. Based on this assessment, it can be said that Tide has high brand equity.

Food and household staples are common categories of generic products.

Homeshoring enables firms to save on office space, furnishings, and supplies.

A college education is an example of a pure product on the goods-services continuum.

The buyer and seller exchanges in transaction-based marketing are characterized by limited communications and little or no ongoing relationships.

Increased competition in the marketplace forces an innovative company to bring down the price of a product even lower than its eventual level under a nonsequential skimming procedure.

Supplies are also called MRO items.