Building and managing long-term relationships between buyers and sellers are the hallmarks of transaction-based marketing.

Database marketing is not effective in identifying potential customers as it increases the marketing and promotion costs.

Providers can maintain inventories of their services.

The influence of reference groups is more significant in case of children, when compared to adults.

Core regions are locations where marketers get majority of their sales.

A brand name must qualify for legal protection.

A small service agency is trying to assess clients’ view of the quality of service over the past year. If the company has had 1000 clients over the past 12 months, then all 1000 clients constitute the population considered for the survey.

Raw silk is an example of a consumer product.

During an eighteen-month period, sales of Mercedes automobiles, Carnival Cruise vacations, and Florida real estate increased by at least 20 percent. A marketer might deduce that the business cycle is in the late stages of recovery or experiencing a period of economic prosperity.

Step outs occur when a company refuses to participate in price escalation between competitors.