Consumers now regard social media as a more trustworthy source of information than traditional marketing communications. 

A difference between social media campaign calendars and traditional media campaign calendars is____________

Why is Amenhotep III sometimes referred to as Egypt’s “Sun King”?  

All of the following statements about Amenhotep III’s long and prosperous reign are true Except: 

Use the following scenario to answer the next set of questions: Buzz Athletic Apparel annually sells 30,000 Georgia Tech branded cotton T-shirts through distributors who then sell the shirts for $20 to retailers like Dick’s Sporting Goods who then sell them on to consumers for $32 each.  Buzz’s costs of goods are $9 per shirt and they are required to pay a licensing fee to Georgia Tech for $1 for every shirt that they sell via distributors.  This fee is only charged on those shirts sold to the distributors. The distributors’ margins are 20%.

What is Buzz Athletic Apparel’s gross margin?

Which one of the following is not one of the four main functions provided by underwriters?

Assume a well-established firm is operating at high levels of efficiency and profitability. A group of recent college graduates recently opened a new firm in the same industry. The well-established firm might be interested in acquiring the new firm primarily to:

Please use the following information for the next 3 questions. Reeses Peanut Butter Cups retail price point is $2.00. The firm sells the bars to grocery stores via a distributor which takes a 25% margin. Hershey’s total variable costs on the cups are $.40. It’s cost of goods sold is $.30. The retailer’s margin is 30%.  

Which of the following about divestitures is true?