Using the coefficients provided from the marketing mix model, where all coefficients are statistically significant and the dependent variable is log(sales) (natural log). You are considering adding a feature at the end of May. Your price is $2 and there is an in-store display. What is the expected incremental sales? Round your answer to the nearest whole number. Intercept: 8 Price: -2.0 (continuous variable) Display: 0.6 (discrete variable, 1 if present, 0 otherwise) Feature: 0.3 (discrete variable, 1 if present, 0 otherwise) Display*Feature: -0.1 (interaction term between Display and Feature) Fourth: 0.8 (dummy variable, 1 for the 4th of July, 0 otherwise)

The model-building process entails three elements: specification, estimation, and validation. How does the linear regression model differ from a logit model in terms of model specification?

Consider the following two statements:. Programmatic advertising is used for display advertising and not for keyword search campaigns. According to the McKinsey report titled ‘The Consumer Decision Journey,’ consumers are moving outside the traditional purchase path, progressing beyond stages such as ‘awareness,’ ‘familiarity,’ ‘consideration,’ ‘purchase,’ and ‘loyalty.’   Which statement(s) is(are) true?

What is a multivariate web experiment? Construct an example of one such experiment. Using this example, explain how such an experiment could be used for the purpose of decision making? 

What are the defining properties of a good metric? As it relates to digital marketing activities, “last click attribution” is often criticized as a metric. Why? Are there possible solutions that address this criticism?

784+963*2

The total sales volume is 1000 units, and the non-promotional sales are 600 units. If the baseline sales are 700 units, what is the promotion efficient (in percentage)? Please keep up to two decimals.

I don’t see a grade for my assignment.  How much time should pass after the due date (not the date I submitted) before contacting Mrs. Fox to see if there is a problem? 

If I need to rewrite a Gordon Rule essay to meet minimum collegiate standards, what grade will I receive?  

If I begin to submit a document at 11:58 PM the night it is due and my internet fails, I can get an extention.