Royal Caribbean wants to build a B2B portal for prospects an…

Royal Caribbean wants to build a B2B portal for prospects and customers and optimize its website for user experience and lead generation. Which of the following statements accurately describes the critical features and functionalities of an effective B2B website?   Please select the best two options.

Oracle is developing its customer engagement strategy and wa…

Oracle is developing its customer engagement strategy and wants to incorporate multichannel and omnichannel marketing elements. Which of the following statements accurately describes the benefits and focus of these strategies?   Please select the best two options.