Encryption is the process of encoding data for security purposes.

Geographic segmentation is also called socioeconomic segmentation.

The three largest and fastest-growing U.S. ethnic subcultures are Hispanic Americans, African Americans, and Asian Americans.

A well-defined problem allows the researcher to focus on securing the exact information needed to solve the problem.

In the early stages of B2B transactions, marketers believed that online trading was limited to only a few types of products.

Census data is an example of primary data.

If a middle manager buys a Audi automobile because several top executives in the firm own Audis, this demonstrates the influence of membership groups.

Culture is the broadest environmental determinant of consumer behavior.

The target audience for a social media marketing campaign depends on the goal of the marketing effort.

The state of North Carolina established a website where governmental departments could invite bids from participating suppliers for supplying goods and services. This is an example of e-procurement.