Marketers can use grassroots marketing approach to develop long-lasting, individual relationships with loyal customers.

The interviews conducted during exploratory research with informed people outside the firm are termed as formal investigations.

Geographic information systems (GIS) simplify the job of analyzing marketing information by relating data to their locations.

Successful internal marketing efforts create satisfied employees who spread positive word-of-mouth messages to relatives, friends, and acquaintances.

Asian Americans are an attractive target to marketers as they have the fastest rising income.

The interactions at the first level of relationship marketing are most likely to lead to a long-term relationship.

A chocolate bar bought while standing in the checkout line is an example of staples.

A syndicated service can also be considered a type of limited-service research supplier.

Successful customer relationship management systems reduce costs by empowering customers to find the information they need to manage their own orders.

A marketing research firm can provide technical assistance and expertise not available within the contracting firm.