SWOT analysis refers to an examination of a firm that is limited to the variables of its stability, work ethic, organizational structure, and technological expertise.

The demand for private-label goods will be low in a tough economy.

Viral marketing involves efforts that allow satisfied customers to spread the word about products to other customers.

Specialty retailers typically attract customers by offering the products at the lowest possible prices.

Database marketing involves the use of information technology to analyze data about customers and their transactions.

Services are intangible products.

Salespeople involved in suggestive selling try to help customers recognize true needs rather than unwanted merchandise.

Product-oriented rather than customer-oriented management endangers the future growth of an organization.

The advertising director, marketing research manager, and other middle-level managers have the primary responsibility of devising and implementing the strategic plan of the company.

Beauty consultants at cosmetics counters in department stores often give customers makeovers. In addition to the makeup, the consultants discuss skin care products to improve skin texture so the makeup looks better. This type of interaction is called suggestive selling.