In supermarkets and other retail outlets, RFID is used to ________.

The key to attracting potential users of a product or service, or even possibly nonusers, is ________.

________ pricing is a matter of reengineering the company’s operations to become a low-cost producer without sacrificing quality.

In an attempt to improve the product, a company that manufactures screwdrivers discusses the modification of each attribute, such as replacing the wooden handle with plastic, providing torque power, adding different screw heads, and so on. This creativity technique is called ________.

A consumer who expresses rational and emotional attachments to a brand to the exclusion of most other brands has reached the ________ level in the BrandDynamics Pyramid.

________ is the tendency to interpret information in a way that will fit our preconceptions.

A consumer products firm manufactures and sells over 200 different sizes and varieties of jams and jellies. We can say that this manufacturer’s product mix has high ________.

Which of the following is an advantage of using television as an advertising medium?

A ________ is a retail firm owned by its customers. Members contribute money to open their own store, vote on its policies, elect a group to manage it, and receive dividends.

The common denominators of luxury brands are quality and ________.