A marketing research organization that regularly provides a standardized set of data to all customers is called a full-service research supplier.

A private exchange is also called c-business because of its relatively more collaborative nature.

Homeshoring is the practice of hiring workers to do jobs from home.

Interpretative research is an observational method that observes consumers in their natural setting.

The buying behavior of an individual in a group is not only affected by the norms of the group, but also by that individual’s role and status within the group.

The process of communicating promotional messages begins with encoding.

Odd pricing originated as a way to force clerks to make change, thus serving as a cash-control device.

Databases and interactive marketing are important IMC tools that help marketers collect information from customers and then segment markets according to demographics and preferences.

In the early stages of B2B transactions, marketers believed that online trading was limited to only a few types of products.

In a stratified sample, each selected subgroup is relatively homogeneous for a certain characteristic.