Geographic indicators such as job growth give useful guidance to marketers, depending on the type of products they sell.

A hotel purchases towels for use in its rooms. In this context, these towels will be considered business products.

The basic core values of a culture are highly dynamic and flexible.

The number and size of the market segments chosen by a firm must match its marketing capabilities.

A hypothesis sets the stage for more in-depth research by further clarifying what researchers need to test.

Typical sources of internal company data are sales records, financial statements, and marketing cost analyses.

African Americans possess buying power that nearly equals Hispanics in the United States.

Career counseling session is an example of a pure service on the goods-services continuum.

A marketing research organization that regularly provides a standardized set of data to all customers is called a full-service research supplier.

​Women’s apparel, consumer electronics, and video games top the list of top products sold online.