Raw silk is an example of a consumer product.

Firms must attempt to group consumers according to the presence or absence of those factors that affect purchase decisions.

A full-service research supplier is a marketing research organization that performs all the steps in the marketing research process for a client.

Prior to the 1930s, most of the marketing research involved gathering written testimonials from purchasers of firms’ products.

Consolidated metropolitan statistical areas (CMSA) are limited to the same state, making it difficult for marketers to tap into similar product-use patterns among populations in neighboring states.

Phishing is the voice equivalent of vishing.

The buying behavior of an individual in a group is not only affected by the norms of the group, but also by that individual’s role and status within the group.

All Hispanics speak the single universal form of Spanish.

Interpretative research is an observational method that observes consumers in their natural setting.

Sports celebrities and actors use social media marketing to create a positive public image.