Online marketing refers to marketing activities that connect buyers and sellers electronically through interactive computer systems.

The public key in the Secure Sockets Layer (SSL) technology is used to decipher encrypted information.

Division of the total market into smaller, relatively homogeneous groups is known as market optimization.

The term e-tailing refers to online retail sales.

Buyers in metropolitan statistical areas exhibit social and economic homogeneity.

Primary metropolitan statistical areas (PMSAs) are identified within areas of 1-million-plus populations.

The term “societal marketing” refers to buyer–seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the Internet and virtual reality kiosks.

A women’s fashion brand allowing its customers to mix and match the clothes and accessories on their website before placing an order is an example of a business offering personalized service to their online customers.

Consumer behavior refers to the process through which ultimate buyers make their purchase decisions.

A private exchange is a secure website at which a company and its suppliers share all types of data related to e-marketing, from product design through order delivery.