According to the research conducted by Jennifer Aaker, one of the five traits of a product’s brand personality is its physical structure.

More than 90 percent of future population growth is projected to occur in the less developed countries.

For an employee at an organization, an annual appraisal can be considered a critical life event that impacts his or her consumption behavior.

Brand personality is the specific mix of human traits that may be attributed to a particular brand.

Management contracts offer foreign owners the opportunity to manage businesses for a fee.

In the straight rebuy, “out-suppliers” try to get a small order and then enlarge their purchase share over time.

If firms wish to maximize their market share, they should opt for market-skimming pricing.

In high-low pricing, retailers charge low prices on an everyday basis with occasional price increases.

An increase in the demand for plant and equipment can lead to a much larger increase in consumer demand. This is known as the acceleration effect.

Initiators are those who authorize the proposed action of deciders or buyers.