A simply supported beam with dimensions of b = 16 in., h = 26 in., d = 23.5 in., and L = 23 ft supports a uniform service (unfactored) dead load of 1.933333 kips/ft including its own self weight plus a uniform service (unfactored) live load of 1.1 kips/ft. The concrete is normal-weight concrete. The beam is reinforced with 3 No. 7 bars. The concrete strength is 2,800 psi, and the yield strength of the reinforcement is 60,000 psi. Determine the maximum applied bending moment due to the combined service loads (dead plus live), Ma.      

Hillary saw an ad for ice cream and thought she should pick up some ice cream bars on her next trip to the store. The advertisement had created ________ for Hillary.          

A beam is singly reinforced with the reinforcement in two rows. The bottom row contains 8 No. 6 bars at a depth of 16 in. The top row contains 5 No. 7 bars at a depth of 12.5 in. Determine the effective (centroidal) depth, d, of the steel.

A simply supported beam with dimensions of b = 16 in., h = 24 in., d = 21.5 in., and L = 24 ft supports a uniform service (unfactored) dead load of 1.5 kips/ft including its own self weight plus a uniform service (unfactored) live load of 1.1 kips/ft. The beam is reinforced with three No. 6 Grade 60 bars. The concrete strength is 5,800 psi (normal weight). The beam has Grade 60 No. 3 stirrups. Determine the effective moment of inertia, Ie.The cracked moment Mcr = 73.11 kip-ft, and the maximum applied bending moment due to the combined service loads (dead plus live) Ma = 187.2 kip-ft. The neutral axis location of the cracked beam (measured from the top of the beam) is 4.3481 in.

A rectangular beam has a cross section of b = 16 in., h = 28 in., and d = 25.5 in. It is reinforced with two No. 7 Grade 60 bars. The concrete strength is 5,500 psi (normal weight). The beam has Grade 60 No. 3 stirrups. Determine the cracking moment, Mcr.

During the industrial age of advertising, mass markets developed for new and inexpensive brands of luxury and convenience products, called ________ goods.             

During the Golden Age of Advertising in America, what was a key shift in advertising strategy?    

A simply supported beam with dimensions of b = 18 in., h = 26 in., d = 23.5 in., and L = 16 ft supports a uniform service (unfactored) dead load of 2.0875 kips/ft including its own self weight plus a uniform service (unfactored) live load of 1.0 kips/ft. The beam is reinforced with five No. 7 Grade 60 bars. The concrete strength is 4,300 psi (normal weight). The beam has Grade 60 No. 3 stirrups. Determine the effective moment of inertia, Ie.The cracked moment Mcr = 83.12 kip-ft, and the maximum applied bending moment due to the combined service loads (dead plus live) Ma = 98.8 kip-ft. The neutral axis location of the cracked beam (measured from the top of the beam) is 6.6093 in.

A rectangular beam has a cross section of b = 18 in., h = 22 in., and d = 19.5 in. It is reinforced with five No. 6 Grade 60 bars. The concrete strength is 3,400 psi (normal weight). The beam has Grade 60 No. 3 stirrups. Determine the modulus of rupture of the concrete, fr.

A simply supported beam with dimensions of b = 14 in., h = 30 in., d = 27.5 in., and L = 17 ft supports a uniform service (unfactored) dead load of 1.5375 kips/ft including its own self weight plus a uniform service (unfactored) live load of 0.8 kips/ft. The concrete is normal-weight concrete. The beam is reinforced with 4 No. 5 bars. The concrete strength is 2,800 psi, and the yield strength of the reinforcement is 60,000 psi. Determine the maximum applied bending moment due to the combined service loads (dead plus live), Ma.