The downward slope of the demand curve again illustrates the pattern that as _____________rises, ______________ decreases.

Detention can be authorized by the intake officer for up to ______ hours, at which time the minor is either released to their parents or brought before the court for a hearing.

23)   In the United States, if a middleman is terminated, the company is required to pay 1 percent of the middleman’s average annual compensation multiplied by the number of years the middleman served as a final settlement.

18)   Janel, a media consultant, is helping a French cosmetics company’s integrated marketing communications manager with the design and content to be used in an upcoming promotional campaign in Japan. The IMC manager knows what to convey but wants to word it in a culturally relevant manner. With which step of the international communications process is Janel helping the company?  

31)    Sales promotions are long-term IMC efforts directed to the consumer or retailer.

11)   Of all the elements of the marketing mix, decisions involving advertising are most often affected by cultural differences among country markets.

32)    Of all the elements of the marketing mix, decisions involving advertising are those most often affected by cultural differences among country markets.

14)    International advertisers prefer global television (satellite broadcasts) due to the availability of accurate market data in most countries.

20)    A study of a representative sample of European consumers indicated that ___________.   

5)   Transporting and storing goods, breaking bulk, providing credit, local advertising, sales representation, and negotiations with middlemen most directly relate to which of the six Cs of the channel distribution strategy?