Geographic information systems (GIS) simplify the job of analyzing marketing information by relating data to their locations.

Providers can maintain inventories of their services.

The amount by which the average transportation charge exceeds the actual cost of shipping to a particular destination under postage stamp pricing is called phantom freight.

As compared to happy customers, unhappy customers typically talk less about their buying experiences.

Successful customer relationship management systems reduce costs by empowering customers to find the information they need to manage their own orders.

Studying the underlying causes of customer defections, even partial defections, can be useful for identifying problem areas that need attention.

The target audience for a social media marketing campaign depends on the goal of the marketing effort.

Chris decides to proceed with a majority decision, even though the decision goes against his beliefs. Chris is exhibiting the Asch phenomenon in this scenario.

African Americans possess buying power that nearly equals Hispanics in the United States.

Census data is an example of primary data.