Who would probably be most persuaded by an advertisement promising viewers that using a product would make them popular?

A kindergarten teacher tries to “catch” kids in the act of behaving properly, rather than when they are misbehaving. For example, she says, “Tommy is doing a good job of keeping his hands to himself,” “Jenny is being nice by sharing her crayons,” or “Jeremy is being thoughtful by cleaning up his area.” The use of such social labeling is a form of

According to Gass & Seiter, the moral quality of an influence attempt is derived primarily from

An inoculation defense is

The Articles of Confederation allowed states to act as independent entities with minimal oversight from a central government. 

Which type of subliminal influence has been shown to work, but only in controlled laboratory settings, not in commercial settings?

According to the article on the Craving Brain, the final success in marketing the Febreze product was positioning it as the

Because Cari is very sensitive to how people perceive her, she pays close attention to others’ behavior and is careful to act appropriately in a given situation. Cari can best be described as

What does the Equal Protection Clause of the 14th Amendment guarantee?

Yancy evaluates others solely by whether they are of the same religion as he. According to persuasion researchers, Yancy can be considered to be