Marketers rarely encounter differences among members of a target group, as they segment potential consumers into homogeneous groups.

Tangible goods and intangible services both intend to satisfy consumer wants and needs, but the marketing efforts supporting them may be vastly different.

Business products contribute directly or indirectly to the production of other goods and services for resale.

To be successful at e-business, firms must establish and maintain competitive standards for customer service.

Marketers can use grassroots marketing approach to develop long-lasting, individual relationships with loyal customers.

The interviews conducted during exploratory research with informed people outside the firm are termed as formal investigations.

Geographic information systems (GIS) simplify the job of analyzing marketing information by relating data to their locations.

Successful internal marketing efforts create satisfied employees who spread positive word-of-mouth messages to relatives, friends, and acquaintances.

Asian Americans are an attractive target to marketers as they have the fastest rising income.

The interactions at the first level of relationship marketing are most likely to lead to a long-term relationship.