Buyers rarely play any role in the creation and distribution of services.

Convenience samples are mostly used in definitive studies.

Jack does not buy his shoes from any company other than Unparalleled, a leading shoe manufacturer, because of the comfort they offer and their unique style features. Jack is in the brand insistence stage of brand loyalty.

Firms must attempt to group consumers according to the presence or absence of those factors that affect purchase decisions.

Convenience retail stores attract consumers by providing easy access, extended store hours, and adequate parking facilities.

Macy’s is a retail store that focuses on fashion-oriented merchandise, backed by a complete array of customer services. It can be considered as a self-service store.

The number and size of the market segments chosen by a firm must match its marketing capabilities.

Basing-point pricing policy always calculates the freight charges from the point or location from which the goods are actually shipped.

Geographic information systems (GIS) simplify the job of analyzing marketing information by relating data to their locations.

Providers can maintain inventories of their services.