The variables in the marketing mix include:

Target utilizes television and print advertisements as well as weekly circulars in Sunday newspapers as part of its ______ strategy.

A company’s plans that focus largely on its current and near-future activities and are determined by its middle level management are referred to as _____ plans.

The added value that a certain brand name gives to a product in the marketplace is called _____.

The _____ is a companywide consumer orientation with the objective of achieving long-run success.

The communication process begins with:

Which of the following terms refers to the process of collecting and using information for marketing decision making?

_____ is a marketing research technique that involves introducing a new product in a specific area and then measuring its degree of success.

The broadest environmental determinant of consumer behavior is:

The communication process begins with a(n) ______ who acts as the source in the communication system as they seek to convey a(n) _____.