A brand in maturity that tries to compete mainly by adding many small, unnoticed features is correctly following a differentiation strategy.

A brand notices that the pioneer in the category has weak distribution relationships and plans to outperform by building strong retail presence. What follower advantage is targeted?

A company realizes that category decline is unpredictable. What course of action helps manage uncertainty?

Which of the following best illustrates a harvest strategy?

A company in maturity notices that customers focus heavily on convenience and customer support rather than product specs. What differentiation path is most likely to succeed?

A home appliance brand in a declining category maintains steady advertising while monitoring replacement cycles. What strategy does this reflect?

A newly launched smartphone offers a unique battery feature that customers value highly. Which positioning choice maintains this edge?

A nutrition brand introduces a limited edition high priced supplement to recover development costs before competitors enter. Which model is used?

A company sees that its category offers little room for product improvement. Customers perceive all options as nearly identical. What should the company prioritize?

A competitor launches a nearly identical version of a firm’s product. The firm wants to avoid competing purely on price. Which move strengthens advantage?