Demand for traditional fast-food providers such as McDonald’…

Demand for traditional fast-food providers such as McDonald’s, Burger King, and Wendy’s has been on a decline in recent years. Consumers have become more health conscious and demand has shifted to alternative restaurants like Subway, Chick-fil-A, and Chipotle. Attempts by McDonald’s and Wendy’s to steal customers from one another include frequent discounting tactics such as dollar menus. Such competitive actions are indicative of