Marketers use a variety of strategies to capture consumer attention, including: Making content personally relevant Using pleasant elements such as humor or attractive visuals Creating surprise through unexpected elements Watch the following two ads: “Mr. Wind” by Epuron Old Spice: “The Man Your Man Could Smell Like” For each ad, identify and explain how at least two of the attention strategies listed above are applied. Keep your response as concise as possible while answering the question fully. We would estimate around 75 words per ad example (150 total). Strong responses will clearly connect strategies to specific moments or elements within each ad and briefly explain why those tactics are effective in capturing attention.  

Choose one of the brands discussed in the sustainability lecture (Tide, IKEA, or Tony’s Chocolonely). Describe a specific action the brand has taken related to sustainability, and explain how this action supports both environmental/social impact and brand equity. What makes this action strategically effective—not just morally right? Suggested length: 3–5 sentences.

Choose a public health or safety campaign we discussed in class (e.g., Truth, Friends Don’t Let Friends Drive Drunk, Dumb Ways to Die).Explain how the campaign applied a consumer behavior insight to influence behavior change. In your response, briefly describe: What the campaign was trying to change What specific insight or principle it used (e.g., emotional appeal, social norms, loss aversion)  If the campaign used emotions, go beyond simply saying “it appealed emotionally” and describe what emotion was used and why that emotional appeal worked. Why this approach worked from a behavioral standpoint What made the execution effective or ineffective from a strategic perspective One key lesson this campaign offers other marketers Suggested length: 4–5 sentences. Focus on clarity and insight—strong answers explain how the campaign worked and why it was effective.

What are examples of strategies a brand might use to reflect household dynamics in marketing? (Select all that apply)  

Who benefits from the study of consumer behavior?(Select all that apply)

14. A nurse is preparing to implement a indwelling catheter. Identify which items the nurse will need to gather to perform the procedure. (select all that apply.)

7. A nurse is reinforcing teaching with a client who is scheduled for a extracorporeal shock wave lithotripsy (ESWL). Which of the following statements by the client indicates understanding of the instruction?

10. Transurethral Resection of the Prostate (TURP) is continuous or intermittent bladder irrigation after which surgery?_______________________________________________

11.  The nurse is caring for a client who has a TURP. Identify at least 5 teachings the nurse will communicate to the client to follow during the first 24 hours. ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________

6. A nurse is collecting data on a client who ha renal calculi. Which of the following findings should the nurse expect?