This area has the largest percent of whites in America and below average percent of blacks:

A product that passes test-marketing is ready for market introduction, which is called _____, a step that requires extensive logistical coordination.

The three major categories of applications supplied by application service providers are:

In new-product development, _____ is the stage at which products that do not meet new-product goals are rejected.

Virtual private networks (VPNs):

An example of a convenience product is a:

A marketer that took the city and the climate into consideration as marketing variables would be concerned about _____ segmentation.

A relatively inexpensive item that requires very little shopping effort is called a _____ product.

The two types of retailing are:

One of the important decisions managers have to make is whether to buy and commit to upgrading its computer equipment every couple of years. One way of avoiding having to buy costly upgrades, which can quickly become obsolete, is to use: