A (n) _____ is any good or service that satisfies wants, along with its perceived attributes and benefits.

When the producers of Ocean Spray cranberry products decided to make Craisins (a dried cranberry snack food) available in convenience stores, supermarkets, and vending machines, it was involved with determining _____ strategy.

The categories of heavy, moderate, and light users have to do with which type of segmentation?

Which one of the following is a commonly used method for market segmentation?

In 2006, The Home Depot launched its first consumer and business rewards credit cards. The Home Depot Rewards MasterCard and The Home Depot Business Rewards MasterCard allows consumers and business owners earn rewards for everyday purchases. The Home Depot is engaged in:

When planning _____ strategy, a manufacturer will deal with wholesalers and retailers.

Personal selling, advertising, public relations, and sales promotions are decisions made when planning the _____ strategy.

Aldi is a no-frills grocery chain. It sells grocery staples right out of crates and boxes with emphasis on low-priced, private-label brands. Aldi stores are typically about one-third the size of the traditional supermarket. By controlling expenses, Aldi customers can expect to save 30 to 50 percent compared to Kroger customers. The chain targets bargain hunters who are willing to rent a cart and bag their own groceries. Aldi competitive advantage is based on:

The _____ is a specific group of consumers toward which a firm directs its marketing efforts.

People with common Activities, interests, and opinions are grouped together into a given lifestyle. A company that segments its market according to these different lifestyles is using _____ segmentation.