A ________ advantage is one that a company can use as a springboard to new advantages.

Which of the following is a prepurchase service offered by retailers?

A low price buys market share but not market loyalty. The same customers will shift to any lower-priced product that may come along. This is called the ________ trap.

Which of the following consumer promotion tools refers to explicit or implicit promises by sellers that the product will perform as specified or that the seller will fix it or refund the customer’s money during a specified period?

An administered VMS coordinates successive stages of production and distribution through ________.

According to the hierarchy-of-effects model, which of the following corresponds to the affective stage that a buyer passes through?

With respect to the “six brand building blocks,” brand ________ are customers’ emotional responses and reactions with respect to the brand.

Which of the following ways to convey a brand’s category membership relates to well-known, noteworthy brands in a category helping a brand specify its category membership?

Angela switched to a new hair stylist after getting a bad haircut from her previous stylist. This is an example of which of the following factors leading to customer switching behavior?

The main advantage of co-branding is that a product may be convincingly positioned by virtue of the ________ involved.