Advertising is an important component in the marketing mix for accessory equipments.

If a middle manager buys a Audi automobile because several top executives in the firm own Audis, this demonstrates the influence of membership groups.

A convenience sample is also called an accidental sample as those included just happen to be in the place where the study is being conducted.

Very few residents of a micropolitan statistical area commute outside the area.

Family brands are the most effective aids in implementing market segmentation strategies.

A quota sample is a nonprobability sample divided to maintain the proportion of certain characteristics among different segments or groups seen in the population as a whole.

The classification system for business products emphasizes customer buying behavior rather than product uses.

Automobile manufacturers and food processing companies segment a particular geographic region based on the same factors.

Often, the desirability of partnering in the business market is based on the fact that each firm brings to the partnership something the other needs but cannot provide on its own.

Internet security software that requires periodic updates and annual product upgrades is considered a pure service on the goods-services continuum.