Gear Up Zoey worked for a retail company and observed that t…

Gear Up Zoey worked for a retail company and observed that there were many things it could do better. She shared some of her ideas with upper management, but they did not want to do things differently. When Zoey went home to talk to her husband, they both realized that, given her passion, perhaps Zoey should open her own business. After a lot of consideration, she decided to open a sporting goods store called Gear Up. She also knew just where to open the store—right next to her house.   To be certain to address all aspects of the business, Zoey hired a marketing research firm to determine the best location. Once all the research was compiled and analyzed, she realized that it would actually be better to open the store in a different area. She also realized that deciding where to locate the business was not the only major concern. More specifically, she would have to focus on the four elements of the marketing mix as well, creating a whole marketing plan. Her husband mentioned the possibility of using commercial databases to help with the business. With her husband’s support and a good marketing plan, Zoey felt that she would be prepared to make the right decisions.  Refer to Gear Up. In this case, marketing research involves _______.

Room Elements Room Elements is a home decorating company tha…

Room Elements Room Elements is a home decorating company that sells many different household accessories ranging from candles to entertainment centers. Delphine is the CEO of the company. She feels that there is not enough specialization within the company and wants to organize the business in a different way. Delphine thinks that the company would be more effective if it were to switch to a new way of organization. For example, there could be a manager in charge of the candles, a different manager in charge of the entertainment centers, and so on. ​ Another issue that Delphine wants to resolve is that of delegation. She believes that if she could improve her delegating, employees would feel more empowered and want to go above and beyond what they are required to do. There are certain reasons that Delphine has a hard time delegating to others, but she is confident that the problem will be overcome if she works on it.Refer to Room Elements. Delphine should address all the following when it comes to organizing the business except _______.