Describe how we can assess DNR in the electroacoustic analysis test box.  

Steve is in the market for a new oven for his home. He compares several models at the store and concludes that the Bosch oven must be the best—because other Bosch products (e.g., microwaves, dishwashers) are rated very highly. Steve’s belief about the Bosch oven is likely due to which phenomenon?

Petty and Wegener (1998) conducted a study in which participants received one of two possible ads about a new shampoo. They found that ____________ were more persuaded by the ad that focused on a consumer’s “image” whereas ____________ were more influenced by the ad that emphasizes product quality.

Research supporting Feelings-as-Information Theory suggests that the mood of consumers tends to have greater effects on evaluations of ____________ products compared to ____________ products.

When a company uses operant conditioning as a persuasion/advertising technique, they could:

According to the Elaboration Likelihood Model (ELM), in the ____________ route to persuasion people are motivated and have the ability to process message arguments. Conversely, in the ____________ route to persuasion people are not motivated or do not have the ability to process message arguments.

Which accessory structure consists of a shaft above the surface, a root that penetrates the dermis and subcutaneous layer and a follicle? 

When watchmakers manufacture their watches in limited editions, which social influence principle are they hoping will influence the consumer?

The results of an experiment showed that participants were more persuaded by a physically attractive spokesperson compared to one that was physically unattractive. In addition, evidence also suggested that participants did not think carefully about the central tenets of the advertisement. According to the Elaboration Likelihood Model (ELM), these findings would suggest that persuasion occurred via:

The mere exposure effect occurs when: