The target audience for a social media marketing campaign depends on the goal of the marketing effort.

Chris decides to proceed with a majority decision, even though the decision goes against his beliefs. Chris is exhibiting the Asch phenomenon in this scenario.

African Americans possess buying power that nearly equals Hispanics in the United States.

Census data is an example of primary data.

A well-defined problem allows the researcher to focus on securing the exact information needed to solve the problem.

Core regions are locations where marketers get majority of their sales.

E-marketing can significantly reduce the costs of reaching a wide audience for small businesses.

Step outs occur when a company refuses to participate in price escalation between competitors.

The size and organizational form of the marketing research function is usually independent of the structure of the company.

Transaction based marketing emphasizes retaining customers over making a sale.