An advantage of celebrity testimonials is improved product recognition in a promotional environment filled with hundreds of competing 15- and 30-second commercials.

Product managers have profit responsibility for their product group and help the retailer’s category buyer maximize sales for the whole category, not just the particular manufacturer’s product.

The term “societal marketing” refers to buyer–seller communications in which the customer controls the amount and type of information received from a marketer through such channels as the Internet and virtual reality kiosks.

A syndicated service can also be considered a type of limited-service research supplier.

Most companies set prices using competitive pricing as their primary pricing strategy.

Online marketing differs from e-marketing as online marketing encompasses digital technologies that do not involve computers.

The success of any IMC program depends on identifying the members of an audience and understanding what they want.

Phishing involves the use of authentic-looking email or pop-up messages to get unsuspecting victims to reveal personal information.

Marketing accessory equipments requires continuous representation and dealing with the widespread geographic dispersion of purchasers.

Persuasive advertising is typically used in the latter part of the maturity stage and throughout the decline stage of the product lifecycle.