Amazon.com maintains a record of each customer’s purchases and makes recommendations based on purchase behavior whenever the customer logs in for the next purchase. This is an example of the interactive marketing capability of e-business.

The goal of content marketing is to drive the target audience toward a desired action.

The Hispanic American population is not a single homogeneous group, but a composite of a number of culturally distinct groups.

According to Maslow’s hierarchy of needs, the desire to accomplish, achieve, and command respect is a safety need.

Environmental management rarely works because marketers cannot hope to influence the external environment, they can only respond to changes in it.

Effective social media marketing requires setting goals and developing strategies to reach a target audience.

Subcultures are groups within a larger culture that have their own distinct modes of behavior.

Motives are inner states that direct a person toward the goal of satisfying a need.

According to Kurt Lewin’s theory of human behavior, the personal factors affecting consumer behavior are one’s attitudes, learning, and perception.

The Federal Food and Drug Act was designed to maintain a competitive environment in the food and drug industries.