One of the benefits of e-marketing is the ability to reach anyone connected to the Internet anywhere in the world.

Cookies and spyware are software used for protecting a website by encrypting it.

While determining the target audience for a particular social media marketing campaign, marketers not only pinpoint the products which will best serve the group, but also determine the social media that will be effective in delivering the message.

The firm that provides regional expertise in a strategic alliance does not share the risks associated with the business.

The industry deregulation phase has focused on increasing the competition in industries such as utilities and financial services.

Marketers generally view the goal of social media marketing as developing a conversation with potential customers.

The audience’s trust is essential for the success of social media marketing efforts.

Social media marketing content focuses on its audience rather than promoting the company outright.

The strategy of time-based competition can be advantageous to companies most affected by technology. ​ ​

Acquisitions and mergers help firms with limited resources to gain access to new markets or new expertise.