According to the article on the Craving Brain, the final success in marketing the Febreze product was positioning it as the

Because Cari is very sensitive to how people perceive her, she pays close attention to others’ behavior and is careful to act appropriately in a given situation. Cari can best be described as

What does the Equal Protection Clause of the 14th Amendment guarantee?

Yancy evaluates others solely by whether they are of the same religion as he. According to persuasion researchers, Yancy can be considered to be

According to Cialdini, the puzzling relationship between a publicized suicide story and then subsequent increases in the number of suicides, such as plane and car fatalities is referred to as

“Because things that are difficult to attain are typically more valuable, the availability of an item or experience can serve as a shortcut cue to its quality.” This is an example of

Canned laughter can best be explained through the principle of

Simon Cowell, the judge in American Idol and other popular TV shows, is known for humiliating contestants by criticizing their singing ability and even their physical appearance. Yet many viewers think he is a good judge of talent and that his scathing comments, while sometimes cruel, are also on target. In terms of dimensions of credibility, one might argue that Simon would best be described as:

The famous commercial “Most Interesting Man In The World” shows the him mingling with beautiful women, wrestling with dictators, performing stunning feats, and drinking the advertised product, Dos Equis beer. This advertising campaign is an example of

The Anti-Federalists believed that a strong central government was necessary to prevent tyranny.